Atlanta's Design Master Brings Branding to the Masses

Pencilworx Design Group Founder LaVon Lewis Continues Legacy of Excellence as Author of "Today is a Great Day for a WOW Image"

(BlackNews.com) July 16, 2009 - Creator of the WOW Image Marketing Seminar, 29 year old LaVon Lewis, President and Creative Director of the award winning Pencilworx Design Group, LLC. in Atlanta, Georgia, is extending the reach of his message on the importance of brand education in his newly penned branding book, Today is a Great Day for a WOW Image. Providing tips for successful branding and marketing, this how-to brand-building book guides readers on the importance of discerning what an organization's brand is currently saying to the public and how to send consumers the right impression.

"As I've been speaking across the country, the feedback I receive regarding the importance of branding has been amazing, and there were numerous requests for me to write a book. Writing Today is a Great Day for a WOW Image has been a tremendous opportunity for me to fulfill the need for an on-hand resource as well as helping to educate those new to the concepts of branding & marketing," says Lewis. Targeted towards small businesses, religious organizations, community and business leaders, and institutions of higher learning, Lewis seeks to impact each individuals psyche with the simple message that a solid brand identity is vital to success.

In addition to equipping the marketing novice with the tools to create and drive brand success, the book is also an important tool for use prior to a client hiring one of Atlanta's top design firms. "Our clients know that we are experts at what we do, so at Pencilworx Design Group, LLC. we are always working to enhance their experience, and this book is an aid in that. The more enlightened a client is on the process of marketing and branding, the more precise and expedient we can be in bringing the visual theme or iconography to fruition. It comes back to our mission to deliver a WOW Image to everything we do," says Lewis.

Today is a Great Day for a WOW Image can be purchased online at www.getthewowimage.com, www.pencilworx.com and www.amazon.com. For media inquiries, contact Annetta Lewis at 678-420-3403.

ABOUT LAVON LEWIS AND PENCILWORX DESIGN GROUP
Known internationally as one of America's elite graphic designers, branding and marketing minds, LaVon Lewis is renowned for his exemplary talent at turning conceptual ideas and visions into the signature brands and tangible marketing materials of companies, organizations and institutions around the world. A native of Tuscaloosa, Alabama, Lewis began Pencilworx Design Group in an Alabama A&M University dorm room at the age of 19.

In his short nine year career, Lewis has won over 40 awards world-wide like the Golden Web Award, Platinum Web Award, Golden Addy, Silver Addy, Gold Key, Bulldog spotlight businessman of the year, and two-consecutive entrepreneur of the year awards. He is the author of the book, Today is a Great Day for a WOW Image, and as creative lead of Pencilworx Design Group, LLC., he has been featured in The Minority Business Journal, Rolling Out Magazine, The Huntsville Times, Speaking Out News, and several Radio Talk Shows.

LaVon's success is a far cry from the young college graduate who was turned down over 25 times while seeking employment. LaVon has served on the board of the Montgomery Advertising Federation, and pursues his philanthropic goals alongside his inexhaustible team at Pencilworx Design Group by donating thousands of dollars in services helping companies and non-profit organizations in need develop a highly marketable corporate identity and image for today's society. Creative director, author, speaker, and leader, LaVon Lewis continues to grow one of Atlanta's most innovative brand development firms.

CONTACT:
Annetta Lewis
Pencilworx Design Group, LLC.
annetta@pencilworx.com
678-420-3403

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