The fragrance that reveals yourself, your story, your soul
Coty Inc. announces the launch of Reveal by Halle Berry, an alluring new fragrance that speaks to the iconic beauty’s glamour and confidence while revealing the intriguing complexity of a woman.
The perfect complement to her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry, Reveal is a memorable fragrance that captures the spirit of classic glamour with a modern and sexy twist. A perfect balance of timeless sophistication and easy elegance, Reveal is truly reminiscent of what it means to be naturally glamorous – an intriguing blend of confidence, charisma, realness…with a touch of mystery.
“Reveal is an invitation for women to share their story, to reveal some parts of themselves that they have not yet expressed,” says Halle Berry. “It is a timeless fragrance that I think will make women feel beautiful and confident.”
“Halle Berry is one of Hollywood’s greatest treasures but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman; that indescribable quality that captivates and intrigues us,” says Steve Mormoris, Senior Vice President Global Marketing Coty Beauty.The Fragrance
Created in partnership with Richard Herpin of Firmenich, this beautiful floral woody composition is a versatile scent with a unique signature blending classic sophistication with modern sexiness.
Reveal opens with a sparkling burst of naturally fresh, fruity top notes. Halle’s favorite flower, the delicate and luminous mimosa, blends with undertones of peach, honey dew melon and red berries to create a sense of drenched lushness and sparkling radiance. At its elegant heart, a soft and light floral bouquet of plumeria flower, iris blossom and neroli petals blooms on the skin, evoking utter femininity. The fragrance then settles on a seductive base of vetiver, cashmere woods and skin musk, delivering a creamy addiction that leaves an intoxicating trail.
Halle Berry comments, “Reveal has a perfect balance. Light and fresh, it becomes sexier and more mysterious as you wear it. The iris is a very special part of this composition. The scent of iris can be a bit dark or woody, but I decided to choose facets of it that make it feel velvety soft and airy.”
Top: Mimosa Flower, Juicy Peach, Honey Dew Melon, Red Berries
Heart: Iris Blossom, Plumeria Flower, Neroli Petals
Base: Vetiver, Cashmere Woods, Skin Musk
Perfumer: Richard Herpin of FirmenichThe Design
The Reveal bottle design is an exquisite vintage-style bottle with a contemporary twist. Taking inspiration from the art deco era and Halle’s own memories of a beloved object d’art, the flacon is curvaceously shaped like a four-sided teardrop, with ridges that make it beautifully tactile. The heavy glass is transparent to let the light golden juice inside shine through, and is topped with a jewel-like cut cap.
Equally as chic and refined, the fragrance box is embossed with ridges that echo the bottle shape, and is colored a sheer, yet warm gold to complement the juice within.
Designer: Jane TaralloThe Advertising
In the print advertising campaign, photographer Cliff Watts captures Halle’s inner glow and confidence in an iconic image that is beautiful in its simplicity. Halle’s natural glamour radiates from within, while her expression hints at a secret about to be revealed.
Created by film director Jonas Akerlund, the unique to its genre TV advertising campaign reveals a rarely seen side to the actress, a seductive Halle that normally is kept off-camera. Engaged in an intimate interview session with a mysterious man, Halle gives us a glimpse of the real woman behind the sexy and confident look. As the interview progresses, the flirtation builds to an intriguing moment of unspoken seduction… revealing something, not everything.
Advertising Agency: Laird & Partners
Creative Director: Hans Dorsinville (Laird and Partners)
Photographer: Cliff Watts
TV Director: Jonas Akerlund
Eau de Parfum 0.5 oz./15 ml $17.00
Eau de Parfum 1.0 oz./30 ml $28.00
Eau de Parfum 1.7 oz./50 ml $35.00
*Manufacturers Suggested Retail Price
AvailabilityFebruary 2011: US, Canada and Latin America
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