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New Book by Top Journalist Kate Betts, EVERYDAY ICON, Delves into the Stylish Substance of First Lady
Written by Administrator    Wednesday, 16 February 2011 01:34    PDF Print E-mail
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In just two years, Michelle Obama has fused two categories of public life that were once mutually exclusive for America's First Ladies: substance and style. Women around the country can for the first time look to a First Lady who is as stylish as she is substantive, as progressive as fashion forward, and as brave as she is elegant.

A new book, EVERYDAY ICON: Michelle Obama and the Power of Style (Clarkson Potter: February 8, 2011), delves into the world of Michelle to show how the First Lady has transcended the traditional bounds of her office while carving out a new role as an African American woman.

Stitch by stitch, author and journalist Kate Betts-a contributor to The Daily Beast as well as former editor-in-chief of Harpers Bazaar and editor at TIME, Vogue and Woman's Wear Daily-tells the story of how Mrs. Obama has used style to pave her own way, tackling major issues like childhood obesity, and doing it all under the world's most intense public spotlight.

Betts also explores how Mrs. Obama used her platform as America's First Lady to make an enormous impact on how African Americans are perceived in the U.S., and has done so by using style as one of her most powerful tools.

"Michelle Obama has changed the way people look at both women and African Americans in power," says Betts. "She's feminine, beautiful, and takes calculated style risks, but is always in the process of pursuing change."

Betts spent years gathering material, conducting interviews, and looking to experts from the worlds of fashion and politics to understand Mrs. Obama in a way few others do. Betts, who was recently named one of the Top 10 fashion editors by Forbes, has been able to paint a portrait of not just Michelle Obama, but of an era in which media, appearance, power and style form a dynamic that constitutes contemporary American culture.

Already, EVERYDAY ICON has critics abuzz and fashionistas Twittering with expectation. "Betts has created a book that is eye and brain candy alike," says Publishers Weekly. "A scintillating fashion biography," says Kirkus. Heightening the excitement for EVERYDAY ICON, the book will be released in time for Fashion Week.

SOURCE EVERYDAY ICON: Michelle Obama and the Power of Style

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Written on Wednesday, 16 February 2011 01:34 by Administrator

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