During Black History Month, Her Innovative Company Is Presenting New Opportunities For Aspiring Women Entrepreneurs and Business Owners
As financial hardships continue to plague many in the country - especially African-Americans who have faced severe job losses - Soul Purpose Lifestyle Company is celebrating Black History Month by creating new partnerships, promotions and media attention to help many African-American women gain a foothold in today's troubled economy.
Nadine A. Thompson, CEO and founder of Soul Purpose, understands how important it is for people to have an unlimited source of income they can both control and generate on their own schedule - especially when the economy is struggling. Although designed for anyone who wants to be an entrepreneur, whatever their ethnicity or sex, the company's primary target is African-American women - a demographic Thompson understands well from her previous career in social work and as an entrepreneurial African-American woman herself.
"One of my goals at Soul Purpose is to show African-American women that they can change their financial situation and their lives," says Thompson. "With Soul Purpose, these women can take control of their situation and have a lot of fun building not just a business, but new relationships as well."
To support the company's growth, Thompson has created unique partnerships with other companies around the country. She recently designed a Valentine's Day promotion with Hidden Beach Recordings featuring a CD of romantic songs by Hidden Beach artists (including Jill Scott, Kindred, Mike Phillips and Naturally 7) and choose Soul Purpose products. This "Love, Passion & Other Emotions" package has been a popular item for both companies.
In addition to promotions and partnerships like these, the company is gaining national media attention. For the third year in a row, Thompson was named to Direct Selling Live's POWER 50, advancing two positions to number 20 on this influential industry list. The company has also recently been featured in leading magazines including Ebony, Essence and Heart and Soul.
"The beauty of the Soul Purpose product line is that it has a global appeal, with fragrances and natural ingredients from around the world and a compensation plan for both the part-time or serious entrepreneur," says Thompson. "We're working hard to develop ways that will make our entrepreneurs' efforts easier and even more enjoyable as they share our remarkable products with others."
A division of YoungevityÂ® Life Sciences, Soul Purpose Lifestyle Company is a direct selling company based in Exter, New Hampshire. The company offers nature-based treatments for everyday bath and beauty care, aromatherapy preparations, all natural mineral makeup for women of all skin colors and ethnicities, high quality nutritional supplements, and home accents and motivational products. To learn more, visitwww.soulpurpose.com.
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