Leading cross-platform media property, Rolling Out today announced a partnership with Digital Remedy to create Rolling Out Extend. The new Rolling Out Extend will add reach, enhanced targeting and campaign insights, all key benefits for marketers who partner with Rolling Out. With this latest endeavor, Rolling Out continues to innovate and evolve its business, extending its consumer reach to over 30 million digital consumers. The partnership with Digital Remedy creates one of the largest addressable markets in urban media.
Rolling Out Extend will deepen retargeting capabilities, segment online audiences, and match key audience demographic attributes to significantly increase reach monthly, leveraging Digital Remedy’s technology. The partnership enables Rolling Out to create highly scalable campaigns that coupled with Rolling Out’s brand credibility, deliver an unmatched messaging environment for advertisers. Digital Remedy controls a large network of 15 online platforms that include Celebuzz, The Frisky, The Superficial, Urban Ink, and Hip Hop My Way.
“We are very excited to partner with Digital Remedy,” said Munson Steed, Founder and CEO of Rolling Out. “Working together, we’ve built a platform where we’ll be able to engage more closely and tap into specific audiences such as African-American and Hispanic women, millennials, and other unique users across the multicultural landscape. The partnership fuels growth for both companies and complements our brand expansion plans that include the launch of Rolling Out Digital Entertainment Summit and a new production facility and television channel featuring millennial user produced and independent produced series.”
“Rolling Out is a great fit for us,” said Paul Schneider, Senior Director of Partnerships at Digital Remedy. “They reach a large audience within key demographics and working together makes perfect sense. Using our technology we can amplify their reach to specific audiences while also providing real-time insights.”
Rolling Out will be presenting the new capabilities with an April launch.